The best – we’d argue the only – way to increase the chances of serendipitous online discovery of a publisher’s authors or titles is through metadata. Lara Silva McDonnell, Senior Project Manager, Deanta (Ironically, this is far easier in the traditional book store environment where authors with similar styles are often grouped together).īest practice would be: senior person who’s invested in the titles, who knows the list, keeping up with it ideally on a weekly basis as things are changing. For example, if you enjoy an author that writes a specific style of comic fantasy, finding other similar authors is not as simple as searching for “comic fantasy” via a search engine. What is far harder to accomplish is finding a book that is similar to another one you enjoy. With sound metadata in place, a reader could find a book based purely on a snippet of information: part of the title, the names of the main characters, or a cover image. Search engines and e-commerce platforms make it easier than ever to find information about a book or author. While most people still rely on the recommendations of friends to discover new books and authors, the process of finding such books largely rests on a process of online discovery. The joys of online discovery through metadata In modern publishing, ISBNs and store layout take a back seat to book metadata. When this data is processed and analysed, publishers can gain a better understanding of their readers’ habits, tastes, and preferences, and gain visibility over broader trends that could inform how their books are marketed.Īnd a publisher’s most critical source of data is metadata. Thanks to the digital transformation of the publishing industry, publishers have access to a multitude of data from a variety of sources.
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